English · Nederlands
I help software and hardware companies take innovation to market. That means turning complex technology into a clear position against competitors, a pricing model customers can predict and value, marketing and channel plans that fill the funnel, and the partnerships that need revenue-sharing models, partner readiness and the agreements to go with them. Lately much of that work is about pricing AI.
About PJ Verhoef
I started in enterprise internet consulting in 1997. Since then I have built and sold my own ventures, led a large partner channel programme, and worked in enterprise sales and business development at Adobe, Oracle, EVRYTHNG and Tacton. My recent work includes product marketing management. The articles on this site are what I learned along the way about bringing new technology to market: how buyers decide, how platforms and data shift power, how to price what is new, and how partnerships make or break a launch.
I work from the Netherlands, in English and Dutch.
Get in touch
For advisory work, a talk or workshop, or a second opinion on a pricing or go-to-market plan, send me a message on LinkedIn.