What I told the Dutch advertising regulator in 2020 about Big Tech, algorithms and the blurring line between ads, products and conversations, and what happened next.
How much control can a brand win back from supermarkets, platforms and AI agents? A 2020 workshop for Dutch CMOs, read through a wartime lesson in survivorship bias.
An evening on integration ‘traditional’ with ‘new’ media. In this event of our Amsterdam Chapter, we’ve showcased/discussed innovation in the field of Out of Home advertisement.
Brayzen Founder speaking at the European Outdoor Forum 2012, on the integration of online and offline marketing through SoLoMo.
In our daily job, advising agencies, brands and retailers on Location Based Marketing, we use a special program to structure the discussion and planning.