Should you buy one now or not? A Dutchman’s verdict after one week with the first Apple Watch.
How a cold call to Adobe’s Dutch office turned into a digital signage partnership between Adobe and Samsung, and what it teaches about partnerships, serendipity and selling.
Smartphones & tablets will present both the diversity and comfort of webshops, as well as an augmented shopping experience at local retail.
Mobile commerce is finally starting to deliver on the promise. But still missing are market analytics for targeting a message to relevant audiences. Help is underway from several platforms.
In our daily job, advising agencies, brands and retailers on Location Based Marketing, we use a special program to structure the discussion and planning.
Now that people have gotten comfortable exchanging their check-in info for social status, interesting content, or even a badge, the race is on for companies offering hard cash for location based tasks.
There is no reasonable defense to be making old mistakes again, as in the case of Localicious.
5 things Foursquare and Facebook places can learn from Google+ – Brayzen
Historically, the Dutch have been a bit map-obsessed you could say, influenced both by a need for world maps, to lead the global navy conquests and trade, as well as local high-precision maps, to end disputes between people in an overcrowded little country. The fact that the three major navigation data suppliers (TeleAtlas, NavTeq, AND) were founded in Holland should therefore not come as a surprise. This aptitude for maps, combined with an already high adoption rate of social media and the mobile web, results in a steep adoption curve of location based services.
No doubt today’s biggest news in the LBS and mobile blogosphere is that Microsoft and Nokia are forming a strategic partnership in the smartphone market. It’s early days for any form of conclusions, but we can try to make some predictions on what impact this may have on the market for Location Based Service